Our business

We lead two lives – one during the day, and the other at night. Without nightly rest, it would be impossible to enjoy our days. Our fate is therefore directly linked to how well we sleep. Delux knows this, so we seek to give people the energy to make the most of every waking hour – rested, healthy, and with a clear mind.

Behind these wishes stands the Sjöholm family: Göran, the driven father, and his daughters Heidi, Jenny and Siv. The company has Finnish roots and the products are lovingly made in the Estonian town of Viljandi, where 180 employees merge modern technology with the best materials to produce quilts, pillows, mattresses and beds. The family business is infused with caring, a sense of family, and belonging. These values are also the foundation for the Delux brand. The Delux success story is the story of a family and the fulfillment of their dreams. As Göran likes to say, “Delux is our story.” It is his wish that the warmth of the Sjöholm family will radiate from every Delux product.

Delux cares for your life at night, so you’re prepared for tomorrow. May your dreams come true!


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